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Case Study

Luxury Interior Design

Project Details

Project overview & background

  • CLIENT: Alexander James Interiors
  • SECTOR: Luxury Interior Design & Architecture
  • DISCIPLINE: Video Advertising

Brief:

Alexander James Interiors had just taken on a marketing team but was looking for some additional support. Referred to IKROH from an existing client we decided the best way to work together was on a short term consultancy basis supporting the new marketing team whilst settling in and assisting with a transition. As a visual brand Alexander James Interiors designs are stunning and needed to be advertised in front of the right people, dealing with luxury designer interiors for wealthy clients.

Solution:

Stunning videos were produced and edited to create the wow factor that AJI interior designs deserve. Videos were then added to Youtube, TikTok, Instagram and other outlets and then targeted to the specific audiences that AJI were looking for, geo-targeting specifically wealthy areas of the UK to get the best return on ad spend. 



By gathering and studying market trend data, we were able to work out periods of market growth and reduction throughout the year, allowing us to take advantage and prepare accordingly. 



Once we were achieving consistent results we worked with the new team at Alexander James Interiors to seamless handover the campaign so that can keep moving forward.

Result:

Achieved a huge uplift in video views and time watched on all platforms. Working a blended strategy of consultancy and full service really allowed IKROH and Alexander James Interiors to excel with the partnership. IKROH set up, ran and optimised the campaigns before explaining and handing over to the new team at AJI.

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Celebrating over 17 years in business

WE SAW AN OPPORTUNITY IN 2006 TO COMBINE OUR GEEKINESS, CREATIVITY, AND PROBLEM-SOLVING TALENTS, AND OVER MANY DRINKS IKROH WAS BORN.

WE BELIEVED WE COULD OFFER A COMPELLING ALTERNATIVE TO THE LARGER AD AGENCY ORGANISATIONS WE'D LEFT BEHIND.

Where We are

IKROH is a forward thinking, highly ethical digital marketing agency. We are committed to reaching new heights for our clients by providing innovative solutions that work in the real world.

Founded in 2006, IKROH is a privately owned UK company with over 20 years worth of experience in the field of search. Specialising in Pay Per Click advertising services, we work as a close-knit team on a one-to-one basis with all our clients, which include some of the biggest brands in the world.