Wedding

Brief:

Wed2b is a forward thinking company that needed an advertising agency with a difference! Typically the wedding industry had been fairly slow paced as localised stores with independent owners ordering dresses from manufacturers at slow speeds. Wed2b offered a better experience to brides to be, offering better prices and immediate availability. IKROH used Adwords as part of a full marketing strategy.

Solution:

Localised campaigns created support for all other marketing efforts. These campaigns were targeted around existing branches and also targeted towards newly opening branches.

Simple messaging on Adwords to make sure that it backed the theme of all other marketing including social media and video advertising.

We restructured the paid search campaign to include both positive and negative keywords, to avoid wasting money and to help Wed2b utilise their budget to its full capacity. Creating a campaign which includes both positive and negative search keywords means that companies don’t waste money advertising to those who don’t require their services, and in turn, potential customers are able to find relevant companies more quickly. IKROH also utilised this technique with the inclusion of positive and negative locations, to further increase the effectiveness of the campaign.

By gathering and studying market trend data, we were able to work out periods of market growth and reduction throughout the year, allowing us to take advantage and prepare accordingly.

Result:

With help from IKROH’s successful campaign, Wed2b has gone from one location to multiple locations across the UK and Europe.